Startup Skills is putting together an eBook on Google Advertising. It’s free. We like Free.
Inside, you’ll learn …
* about the four basic types of Google advertising campaigns
* what questions you need to ask yourself in order to successfully run each type
* what the “AdWords Grid” is, and how it can help you make or save money in AdWords immediately
* when to increase your cost per click and when to decrease it
* how your competitors’ actions impact the effectiveness of your campaign
* how to monitor your competitors actions and adjust your campaigns to keep them working for you over time.The e-book is free, but I’m going to limit the number of the first edition I send out so that I can incorporate feedback. If you’d like a copy when it’s ready, send an email with the subject line “e-book request” to rich@startupskills.com. Due to the volume of emails I receive, I won’t respond to your request – instead, just expect an email back when it’s ready (2-3 weeks).
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