Are you looking for an idea to center a business around?
Hire this eleven year old spokes-model and start a modest apparel clothing brand. You might even call the brand….Modest.
Ella Gunderson became frustrated trying to find something fashionable — yet modest — in a world where she seems to be surrounded by low-riding jeans and tight, revealing tops. So she penned a letter.
“Dear Nordstrom,” she wrote. “I am an eleven-year-old girl who has tried shopping at your store for clothes (in particular jeans), but all of them ride way under my hips, and the next size up is too big and falls down.
“I see all of these girls who walk around with pants that show their belly button and underwear,” she wrote. “Your clearks sugjest that there is only one look. If that is true, then girls are suppost to walk around half naked. I think that you should change that.” (sic)
Work At Home Dad has a soon to be 7 year old daughter, so when you make your millions on this idea…a free outfit would be nice.
Mahalo!
WAHD
The Seattle Times article.
June 2nd, 2004 at 2:25 pm
Making a Business of Modesty
Something is seriously wrong in the retail clothing industry, especially in that department that should be a bastion of “sugar and spice, and everything nice” when an eleven year old girl has to ask Nordstrom to stock more demure clothing….