John Zagula and Rich Tong of Bellevue, Washington based VC – Ignitition Partners have written a book titled “The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market.”
After reading the article about the book in the Seattle Times, I thought to myself, these guys must have a blog. As the story goes, funny thing happened on my way to reading a few of my favorite blogs today, I ran across, The Marketing Playbook weblog.
You can read more here about the five marketing plays.
Good stuff from fellow Seattle-area guys. I look forward to the book.
August 10th, 2004 at 3:12 pm
Thanks much for the post. Glad to hear you like what you’ve seen so far. We’ll keep you posted on the book!
September 26th, 2004 at 2:19 pm
Entrepreneur and the Playbook
Work At Home Dad: The Marketing Playbook, Yup, thanks for your note. Appreciate your link. Also, love to chat with you about the business you are starting. We have lots of questions for entrepreneurs and want to do some interviews…
October 18th, 2004 at 4:31 pm
I would like to purchase the book by John Zagula–the Marketing Playbook. Please advise
October 30th, 2004 at 9:15 am
Its as easy as hitting the URL http://www.amazon.com/exec/obidos/ASIN/1591840384/marketingplay-20
Give it a try. If you have trouble, drop by marketingplaybook.com and we’ll help you out.
October 30th, 2004 at 9:18 am
Top online reviews of the playbook
Top online reviews judging by looking at MSN Search, referrer logs: Cheskin. Thanks again Chris! Ty Trible. Thanks Ty for the review and kind words. Marketing VOX. Approachable and fun to read is what he says and we’re glad. He’s…