After finding a remarkable product, find amazing peole to help you market it.
Flash: the amazing people may not be your neighbor or Aunt Louise.
Niche marketing, on the other hand, can thrive if it starts with the assumption that average products by average people for average people is just not your thing. Remember, though, that your sales expectations have to be in line with your niche mantra. Be picky. Make great stuff. Work with amazing people. Just don’t expect everyone to love what you do.
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