Irish rock star Bono on Friday launched the U.S. version of his “Red” campaign that turns shopping into a funding stream to fight AIDS in Africa.
The program — the brainchild of the U2 singer and Bobby Shriver, nephew of the late President John F. Kennedy — encourages shoppers to buy Red-branded goods, while manufacturers pledge to channel a portion of the profits to AIDS programs financed by the U.N.-backed Global Fund.
Bono launches campaign to fight AIDS in Africa – Celebrity News – MSNBC.com
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