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Bono Launches Red Line of Clothing to Help Fight AIDS

Fri, Oct 13, 2006

Culture

WINFREY BONO

Irish rock star Bono on Friday launched the U.S. version of his β€œRed” campaign that turns shopping into a funding stream to fight AIDS in Africa.

The program β€” the brainchild of the U2 singer and Bobby Shriver, nephew of the late President John F. Kennedy β€” encourages shoppers to buy Red-branded goods, while manufacturers pledge to channel a portion of the profits to AIDS programs financed by the U.N.-backed Global Fund.

Bono launches campaign to fight AIDS in Africa – Celebrity News – MSNBC.com

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